Opening a Spanish Franchise in Lebanon and using Marketing Strategies Term Paper

Opening a Spanish Franchise in Lebanon and using Marketing Strategies and techniques to help create a successful business and results, taking into consideration the competitors in the lebanese market - Term Paper Example In high profile restaurants in Beirut, majority of customers are complemented by Lebanese expatriates and Arab tourists. It has been observed that restaurant business in the city is governed by the seasonality. Summer is the peak season for restaurant owners and during this season restaurant owners try to offer Mediterranean and special Lebanese dishes to lure patrons. The market is highly fragmented due to presence of small numbers of standard restaurant. Restaurant owners have incurred a loss of 65% in sales volume in last five years and this can be cited as the reason for high degree of fragmentation (London 420-425). It has been observed that major portion of customers prefer to take lunch in restaurants (Amin, â€Å"Security crisis takes toll on Beirut’s restaurants†). The study has selected Achrafieh (this district is located in East Beirut, Lebanon) hence the report will exclusively focus on food preference of customers that belong to Achrafieh. The district is c onsisting of more than twenty seven restaurants but only nineteen of them offer Mediterranean dishes. Ta3mini has pointed out that almost 50% of customers prefer pizzas, sandwiches while 20% prefer other Mediterranean dishes (â€Å"Restaurants in Ashrafieh around 18$†. Majority of the customers in Ashrafieh are Christian hence there is natural tendency among them to take European cuisine in comparison to traditional Lebanese dishes during lunch time. 100 Montaditos has the opportunity to cater the demand for Mediterranean dishes in the district by opening up restaurant franchisee chain (â€Å"100 MONTADITOS†). Customers in the district can be segmented in accordance to their spending capacity on per person meal. Post Hoc segmentation strategy can be used to define the target market (Zoltners, Sinha and Lorimer 66). Many restaurants in Ashrafieh target those customers who do not want to spend more

Critical Analysis of Paper Research Example | Topics and Well Written Essays - 1250 words

Critical Analysis of - Research Paper Example In addition, history has much borrowing to do from political science. Individuals’ understanding of history remains meaningless supposing the political bearings of occurrences and movements are sufficiently connected. For instance, there cannot be a complete understanding of the accounts of the 19th century in Europe devoid of bringing out the importance of the movements such as imperialism, socialism, individualism, and nationalism. This does not imply that political science and history have a similar inkling. There exist fundamental dissimilarities between political science and history. History denotes accounts of previous occurrences and movements that embrace revolution, warfare, military campaigns, and political, economic, religious, as well as, social upheavals. No aforementioned are essential for political science purposes. The major concern of a political science student would be studies on the progression of political institutions alongside supplementary actualities t hat influence openly or indirectly the state. As such, political science selects particulars out of history. Accordingly, even though, history and political science are different subjects, they cut-across each other on numerous points. In Praise of Difficult People: A Portrait of the Committed _Whistleblower Philip H. Jos, College of Charleston Mark E. Tompkins, University of South Carolina Steven W. Hays, University of South Carolina According to the authors of the mentioned investigation, opponents of large organizations consider principled personal dissent including whistleblowing to be significant for making sure responsibility in otherwise irresponsible bureaucracies. There is a broad commentary of whistleblowing being an expensive action for the whistleblower that many consider as additional proof of the necessity for enhanced legal safeguarding along with prodigious outside control over the organizations tangled. The conflict stimulated through dissent entails superior incent ives for the organizations, as well. Besides challenging numerous societal prohibitions, whistleblowing frequently pits loyalty to an individual’s customers or counterparts in opposition to the public loyalty and entails accusation, which the superiors of an individual or fellow colleagues have abused or neglected the trust of the public1. Consequently, whistleblowing denotes one of the mainly threatening sorts of organizational dissent, probable to result in considerable hostility alongside various kinds of organizational retribution. Overall, the understanding of whistleblowing remains anecdotal, even though restricting knowledge of individuals sounding these apprehensions, their inspiration, alongside their ensuing fate. The authors address numerous fundamental issues raised through the legislative deliberations and academic investigation concerning whistleblowing. Foremost is the concern of what happens to individuals who have opted to become whistleblowers. The concern f ocuses on whether the retaliations could be as unembellished as numerous persons have proposed. Subsequently, discerning what inspires the whistleblowers is necessary by centering on the influences that prompt such individuals into risking career sanctions, ostracism, alongside other retribution forms whilst most of their counterparts stay complacently silent. Idyllically, whistleblowing studies would integrate employee attitude measures along with conduct taken